Report to:    Head of Marketing Department

Position Summary

The Business Development Manager is responsible for driving the growth of retail financial products, with a focus on Deposits, Bancassurance, and Consumer Loans. This role involves identifying new business opportunities, managing relationships with individual and corporate clients, coordinating with cross-functional teams, and achieving sales targets. The ideal candidate will be a results-driven professional with a deep understanding of retail products and excellent sales and negotiation skills.

Duties and Responsibilities of Business Development Manager

• Business Development and Sales Strategy
• Develop and implement sales plans to achieve product-specific targets for deposits, bancassurance, and consumer loans.
• Identify and pursue new customer acquisition opportunities through market research, networking, and field activities.
• Generate leads and convert them into long-term clients by understanding their financial needs and providing tailored solutions.
• Provide regular sales forecasts, activity reports, and strategic recommendations to management.
• Organize and participate in marketing activities, client meetings, and corporate presentations to promote products and build brand awareness.

• Consumption Loan Product
• Sell consumption loan products individually through corporate channel as per customer profiles.
• Conduct credit assessments and liaise with branches and credit departments for loan approvals.
• Ensure adherence to lending policies and documentation requirements.
• Follow up on disbursements and manage post-sale service and delinquency monitoring.

• Deposits Products
• Promote savings products including normal saving accounts, terms deposits, recurring deposits, and high-net-worth deposit products.
• Conduct customer onboarding and KYC processes in compliance with regulatory guidelines.
• Monitor and maintain relationships to ensure deposit retention and growth.

• Bancassurance (Insurance Sales via Corporate Channel)
• Collaborate with insurance partners to promote Sathapana Limited’s insurance products, especially to corporate and B2B Channel.
• Explain product features, benefits, and policy terms to customers.
• Assist customers in completing application forms and ensure proper documentation is collected.
• Track insurance renewals and cross-sell additional products as needed.

• Relationship Management and Compliance
• Build and maintain strong relationships with clients to ensure repeat business and referrals.
• Provide timely customer service and resolve complaints and queries effectively.
• Ensure all activities comply with internal policies and regulatory guidelines.
• Prepare reports on sales performance, market/customer feedback, and business pipeline status.
• Act as the primary contact point for key clients, ensuring consistent and high-quality service delivery.
• Maintain customer records, contracts, and communication logs with accuracy and confidentiality.

Qualifications:

• Bachelor’s degree in business, Finance, Marketing, or related field.
• 3–6 years of experience in retail banking or financial product sales.
• Proven track record in meeting or exceeding sales targets.
• Knowledge of deposit products, retail lending, and insurance solutions.